# This or That Instagram: Stories, Posts, Reels and TikTok Source: https://thisorthatquestion.com/this-or-that-instagram Updated: 2026-11-11 Add the poll sticker to a story and label the two buttons with your options. Full steps and 64 pairs to post are below. ## Quick facts - An Instagram story is 1080x1920 pixels, a 9:16 ratio. Reels and TikTok videos use the same size. - The Instagram poll sticker starts with two answers, "Yes" and "No", and you can type your own options over them. - Instagram shows story viewers the vote split after they tap an answer. The poster can see who voted for each option. - A story disappears after 24 hours unless you add it to a Highlight on your profile. - Meta removed third-party AR effects from Instagram and Facebook in January 2025, so many older this or that filters no longer work there. ## How to do this or that on Instagram story The poll sticker is the simplest way to run a this or that IG story. Each story slide holds one pair. 1. Open Instagram, tap the plus button and choose Story. 2. Take a photo, pick one from your camera roll, or use Create mode for a plain color background. 3. Tap the sticker icon at the top of the screen and choose Poll. 4. Type a question if you want one, such as "Weekend plans?". Tap each answer field and replace "Yes" and "No" with your two options. 5. Drag the sticker to the middle of the screen. Keep it clear of the top and bottom edges, where Instagram places its own buttons. 6. Share to Your story. Add 5 to 10 more slides with one pair each for a full round. 7. Open your story and swipe up to see who voted and which option they picked. ## This or that Instagram story templates The checklist template is the other common story format. It shows 8 to 12 pairs on one image. Followers screenshot it, mark their picks with the draw tool, and post it on their own story with your tag. This site does not provide template images. Build one in Canva or Google Slides in about 10 minutes. 1. In Canva, create a design with the Instagram Story size, 1080x1920 pixels. 2. Add a title at the top, such as "This or That: Summer Edition". 3. Add 8 to 12 rows with one pair per row, using at least 40-point text. 4. Leave space beside each option so followers can circle or cross it out. 5. Put your handle at the bottom so reposts link back to you. 6. Download the design as a PNG and post it to your story. Add an "Add Yours" sticker so followers can join the chain. ## The filter challenge effect this or that trend A this or that filter shows a pair of options over your head on the camera screen. You tilt your head or point toward your pick, and the effect moves on to the next pair. People film the whole run and post it as a this or that challenge video. Effects come and go, and many older Instagram filters stopped working after Meta's 2025 change. To find a current one, open the effects tab in the TikTok camera and search "this or that". You can copy the challenge without any filter. Film yourself, add the pairs as text on screen one at a time, and point left or right for each one. ## How to make a this or that reel or TikTok 1. Pick 8 to 10 pairs. At about 2 seconds each, a this or that video lands between 15 and 20 seconds. 2. Film yourself facing the camera with room on both sides of your head for text. 3. Add each pair as a text overlay, one option on the left and one on the right, timed to show one pair at a time. 4. Point to your pick on each pair, or step to that side of the frame. 5. Add a trending sound or your own voiceover reading the pairs aloud. 6. End with a caption such as "Your answers in the comments" so viewers reply with their picks. ## This or that post ideas for feeds and Facebook - Carousel this or that instagram post: one pair per slide, with a photo of each option. Ask followers to comment the slide number and their pick. - Single image post: two side-by-side photos with "this" and "that" labels. Square posts are 1080x1080 pixels and portrait posts are 1080x1350. - This or that Facebook posts: in a Facebook group, use the poll option when you create a post. On a page or profile, post the pair as text and ask people to comment. - Series: post a new pair every week on the same day. A weekly slot such as This or That Thursday gives followers something to expect. - Results post: share the final vote split the next day. People who voted come back to see if they won. ## Story poll pairs 1. Golden hour or Blue hour? 2. Mirror selfie or Timer photo? 3. Night market or Morning market? 4. Iced latte or Matcha latte? 5. Sunset walk or Sunrise run? 6. Thrift haul or New haul? 7. Book haul or Snack haul? 8. Pottery or Painting? 9. Home workout or Studio class? 10. Plant parent or Pet parent? 11. Matcha or Chai? 12. Dinner party or Brunch party? 13. Weekend trip or Staycation? 14. Day planner or Phone notes? 15. Lake day or Pool day? ## Instagram this or that: social media habits These pairs ask about posting habits, so followers learn how you use the app and you learn how they do. 1. Story or Post? 2. Highlights or Archive? 3. Filter or No filter? 4. Portrait mode or Wide angle? 5. Carousel or Single photo? 6. Reels or Stories? 7. Long caption or One emoji? 8. Close friends or Public? 9. Vlog or Photo dump? 10. Grid theme or Post whatever? 11. Concert video or Concert photos? 12. Early replies or Late replies? 13. Public account or Private account? 14. Stories every day or Once a week? 15. Like first or Comment first? ## This or that social media posts for small businesses Brands use this or that posts to learn what customers want. Each vote tells you something you can use, such as which flavor to restock. 1. Classic flavor or New flavor? 2. Free shipping or Free sample? 3. Gift card or Gift box? 4. Matte or Glossy? 5. Behind the scenes or Product demo? 6. Bundle deal or Single item? 7. Limited edition or Bestseller? 8. Pickup or Shipping? 9. Gift wrap or Eco bag? 10. Sourdough or Brioche? 11. Candle or Diffuser? 12. Bold color or Neutral color? 13. Handmade or Vintage? 14. Pre-order or Wait for restock? 15. Spicy noodles or Mild noodles? ## This or that challenge reels and video pairs 1. Slow-mo or Time-lapse? 2. Dance trend or Lip sync? 3. Duet or Stitch? 4. Voiceover or Text on screen? 5. Trending sound or Original audio? 6. One take or Many cuts? 7. Morning routine or Night routine? 8. Car karaoke or Kitchen dance? 9. Get ready with me or Day in my life? 10. Outfit check or Room tour? 11. Cooking video or Cleaning video? 12. Puppy reel or Kitten reel? 13. Travel reel or Food reel? 14. Blooper or Final cut? 15. Captions or No captions? 16. Front camera or Back camera? 17. Gym selfie or Hike photo? 18. Mutual follow or Lurker? 19. Point left or Point right? ## Tips for this or that posts that get votes - Keep each option to 1 to 3 words. Story viewers tap through in about 2 seconds. - Post 5 to 10 poll slides in a row, not 30. Long runs lose viewers before the end. - Pick pairs your followers can answer without context. Inside jokes get skipped. - Reply to a few voters in DMs. A quick "same" turns a vote into a conversation. - Save the best rounds to a Highlight named "This or That" so new followers can vote later. - For this or that challenge latest trends, check what sounds and formats appear on your own Reels and TikTok feeds that week. Trends change fast. ## Frequently asked questions ### What is a this or that Instagram story? A this or that Instagram story asks followers to pick between two options, usually with the poll sticker, which turns each option into a tap-to-vote button. You see who voted and how. ### How do you do this or that on Instagram story? Add a poll sticker to a story slide. Tap the sticker icon, choose Poll, and type your two options over "Yes" and "No". Share it, then swipe up on your story to see who voted for each side. Use one slide per pair. ### What size is a this or that Instagram story template? A this or that Instagram story template is 1080x1920 pixels, a 9:16 ratio. Keep text out of the top and bottom 250 pixels, where Instagram shows your profile name and the reply bar. ### What is the this or that filter challenge? The this or that filter challenge uses a camera effect that shows two options above your head. You tilt or point toward your pick and the effect moves on. Many older Instagram versions stopped working in 2025, so search the TikTok effects tab for current ones. ### Is there a this or that filter on Instagram? Maybe not anymore. Meta removed third-party AR effects from Instagram in January 2025, and most this or that filters were third-party. You can recreate the trend with text overlays, or look for current effects in the TikTok camera. ### How do I make a this or that TikTok? Film yourself facing the camera and add each pair as text on screen, one pair at a time. Point to your pick for each one. Eight to ten pairs at about 2 seconds each make a 15 to 20 second video. ### What are good this or that post ideas for a business? Ask customers to choose between your own products or options, such as Classic flavor or New flavor, Gift card or Gift box, and Free shipping or Free sample. The votes show what to restock or promote next. ### Can I see who voted on my this or that IG story? Yes. Open your story and swipe up to see the viewer list. Instagram shows each voter and the option they picked, plus the overall vote count for each answer. ### Does this site have Instagram story templates to download? No. This site is text only and does not host template images. Use the steps on this page to build a 1080x1920 template in Canva or Google Slides, then fill it with pairs from any list on the site.