This or That Instagram: Stories, Posts, Reels and TikTok

How to do this or that on Instagram story

The poll sticker is the simplest way to run a this or that IG story. Each story slide holds one pair.

1. Open Instagram, tap the plus button and choose Story.
2. Take a photo, pick one from your camera roll, or use Create mode for a plain color background.
3. Tap the sticker icon at the top of the screen and choose Poll.
4. Type a question if you want one, such as "Weekend plans?". Tap each answer field and replace "Yes" and "No" with your two options.
5. Drag the sticker to the middle of the screen. Keep it clear of the top and bottom edges, where Instagram places its own buttons.
6. Share to Your story. Add 5 to 10 more slides with one pair each for a full round.
7. Open your story and swipe up to see who voted and which option they picked.

This or that Instagram story templates

The checklist template is the other common story format. It shows 8 to 12 pairs on one image. Followers screenshot it, mark their picks with the draw tool, and post it on their own story with your tag.

This site does not provide template images. Build one in Canva or Google Slides in about 10 minutes.

1. In Canva, create a design with the Instagram Story size, 1080x1920 pixels.
2. Add a title at the top, such as "This or That: Summer Edition".
3. Add 8 to 12 rows with one pair per row, using at least 40-point text.
4. Leave space beside each option so followers can circle or cross it out.
5. Put your handle at the bottom so reposts link back to you.
6. Download the design as a PNG and post it to your story. Add an "Add Yours" sticker so followers can join the chain.

The filter challenge effect this or that trend

A this or that filter shows a pair of options over your head on the camera screen. You tilt your head or point toward your pick, and the effect moves on to the next pair. People film the whole run and post it as a this or that challenge video.

Effects come and go, and many older Instagram filters stopped working after Meta's 2025 change. To find a current one, open the effects tab in the TikTok camera and search "this or that".

You can copy the challenge without any filter. Film yourself, add the pairs as text on screen one at a time, and point left or right for each one.

How to make a this or that reel or TikTok

1. Pick 8 to 10 pairs. At about 2 seconds each, a this or that video lands between 15 and 20 seconds.
2. Film yourself facing the camera with room on both sides of your head for text.
3. Add each pair as a text overlay, one option on the left and one on the right, timed to show one pair at a time.
4. Point to your pick on each pair, or step to that side of the frame.
5. Add a trending sound or your own voiceover reading the pairs aloud.
6. End with a caption such as "Your answers in the comments" so viewers reply with their picks.

This or that post ideas for feeds and Facebook

• Carousel this or that instagram post: one pair per slide, with a photo of each option. Ask followers to comment the slide number and their pick.
• Single image post: two side-by-side photos with "this" and "that" labels. Square posts are 1080x1080 pixels and portrait posts are 1080x1350.
• This or that Facebook posts: in a Facebook group, use the poll option when you create a post. On a page or profile, post the pair as text and ask people to comment.
• Series: post a new pair every week on the same day. A weekly slot such as This or That Thursday gives followers something to expect.
• Results post: share the final vote split the next day. People who voted come back to see if they won.

Story poll pairs

1. Golden hourorBlue hour?
2. Mirror selfieorTimer photo?
3. Night marketorMorning market?
4. Iced latteorMatcha latte?
5. Sunset walkorSunrise run?
6. Thrift haulorNew haul?
7. Book haulorSnack haul?
8. PotteryorPainting?
9. Home workoutorStudio class?
10. Plant parentorPet parent?
11. MatchaorChai?
12. Dinner partyorBrunch party?
13. Weekend triporStaycation?
14. Day plannerorPhone notes?
15. Lake dayorPool day?

Instagram this or that: social media habits

These pairs ask about posting habits, so followers learn how you use the app and you learn how they do.

16. StoryorPost?
17. HighlightsorArchive?
18. FilterorNo filter?
19. Portrait modeorWide angle?
20. CarouselorSingle photo?
21. ReelsorStories?
22. Long captionorOne emoji?
23. Close friendsorPublic?
24. VlogorPhoto dump?
25. Grid themeorPost whatever?
26. Concert videoorConcert photos?
27. Early repliesorLate replies?
28. Public accountorPrivate account?
29. Stories every dayorOnce a week?
30. Like firstorComment first?

This or that social media posts for small businesses

Brands use this or that posts to learn what customers want. Each vote tells you something you can use, such as which flavor to restock.

31. Classic flavororNew flavor?
32. Free shippingorFree sample?
33. Gift cardorGift box?
34. MatteorGlossy?
35. Behind the scenesorProduct demo?
36. Bundle dealorSingle item?
37. Limited editionorBestseller?
38. PickuporShipping?
39. Gift wraporEco bag?
40. SourdoughorBrioche?
41. CandleorDiffuser?
42. Bold colororNeutral color?
43. HandmadeorVintage?
44. Pre-orderorWait for restock?
45. Spicy noodlesorMild noodles?

This or that challenge reels and video pairs

46. Slow-moorTime-lapse?
47. Dance trendorLip sync?
48. DuetorStitch?
49. VoiceoverorText on screen?
50. Trending soundorOriginal audio?
51. One takeorMany cuts?
52. Morning routineorNight routine?
53. Car karaokeorKitchen dance?
54. Get ready with meorDay in my life?
55. Outfit checkorRoom tour?
56. Cooking videoorCleaning video?
57. Puppy reelorKitten reel?
58. Travel reelorFood reel?
59. BlooperorFinal cut?
60. CaptionsorNo captions?
61. Front cameraorBack camera?
62. Gym selfieorHike photo?
63. Mutual followorLurker?
64. Point leftorPoint right?

Tips for this or that posts that get votes

• Keep each option to 1 to 3 words. Story viewers tap through in about 2 seconds.
• Post 5 to 10 poll slides in a row, not 30. Long runs lose viewers before the end.
• Pick pairs your followers can answer without context. Inside jokes get skipped.
• Reply to a few voters in DMs. A quick "same" turns a vote into a conversation.
• Save the best rounds to a Highlight named "This or That" so new followers can vote later.
• For this or that challenge latest trends, check what sounds and formats appear on your own Reels and TikTok feeds that week. Trends change fast.